The Story

How we start.

The world has changed, the way we communicate is evolving since the first writing of language in Mesopotamia, the inventions of printing press, and the digital and internet revolution nowadays. Now, we don’t just communicate with simple spoken words and written messages, the internet enables us to communicate and interact in a globally-networked world.

We also realize that things like values and purposes, which barely visible and recognized, can become a tool to make a massive habitual changes. Color theory, information hierarchy, user experience design, well, you named it, are ones of countless concepts about communication in this always evolving world.

In November 2013, Bian Pratama — a young man with massive passion on creative thinking and idea sharing — began to explore his curiosity in creative problem solving. In search of a partner, he called Haris Pranoto to join him flourish the idea. They discussed and decided to start the company, and called it Local Tobacco. They gathered creative individuals and disruptive minds to join their liberation, and offered them a purpose for their ferocious ideas.

Local Tobacco — a company in which the culture of liberation, learning, and collaboration combined to a creative yet experimental atmosphere. Together they try to make use of digital world to make and share values and make world a better place.

The Values

What are embedded in our days.

We build work culture that can provide an environment in which each team members can maximize their potential.


The change is now.

We try to set ourselves free from status quo. We don’t accept current situation as it is, we change mindset, turn around our perspective, and disrupt the old systems.


Everyday is a day worth learning.

As our desire to liberate from status quo, we make learning as one of our habit. So that we always get valuable lesson throughout every single day.


We liberate, learn, break, and disrupt, together.

We share our resources, collaborate on diverse kinds of projects, with our team, clients, partners, and the public. We ask them to join our liberation and to learn.

The Expertises

What we believe we do best.

Our core expertises focus on branding and digital, and also the intersection where they meet. We analyze client’s problem and do numerous brainstorming session, so that we can deliver powerful and meaningful solutions.

  • Brand Strategy
  • Brand Identity
  • Brand Collaterals
  • Brand Guideline
  • Print & Packaging
  • Creative Direction
  • Digital Strategy
  • User Experience
  • User Interface
  • Website
  • E-commerce
  • Social Media
  • Videography
  • Photography
  • Content Writing
  • Graphic Design
  • Illustration
The Clients

Or we ought to call them, partners

Bank Indonesia
Kolektif Coffee
Neutron Yogyakarta
OAK Merchandise
Shoes & Care
Maraville Coffee
Cipta Sarina Vidi
Dimensi Empat
Archimedes Academy
Indonesian Downhill
Economics Jazz Live
Ardiyanto Batik
Matta Tour & Travel
Integral Offset
Project Kaiu
Pride Coffee
Molay Satrya
Borneo Chic
189 Craft
Sport Glove Indonesia
Vidi Catering

Have an amazing project
that needs a helping hand?

We focus on creating solution. Thus, we are happy to hear all of grumblings about your problems. Let us know your pain, and we will do something about it.

Talk to us